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On a mission to tackle a lack of diversity in the beauty industry, we commissioned a team of creatives to re-write children's fairytales. By putting Black protagonists and their afro-textured hair centre-stage, we published three books, raised $20,000 for charity, and created a film that appeared on Good Morning America.

Client   / 

Tangle Teezer

Only 4% of children's book heroes are people of colour. We set out to help tackle underrepresentation in children’s books by putting Black protagonists and afro-textured hair centre stage. We partnered with ex-Playdays presenter and award-winning author, Trish Cooke, illustrator, Angela Corbin, and publisher, Woke Babies, to create three ‘HairyTales’ – a series of children’s books inspired by the classic fairy tales. One was turned into a magical animated film: ‘Zel, Let Out Your Hair’ is inspired by Rapunzel.

All US profits from the books went straight to Tangle Teezer’s charity partner – Pretty Brown Girl. And in the UK, Woke Babies and Tangle Teezer sent copies of the books to 61 schools in London to help boost the racial diversity of the books available to primary school children.

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